The prerequisite for progress is change.

It is about time you get rid off your manual toothbrush. Replace it with what we believe should be today’s standard.

Scroll down and see why.

The prerequisite for progress is change.

It is about time you get rid off your manual toothbrush. Replace it with what we believe should be today’s standard.

Scroll down and see why.

In Denmark, 80% still use a manual toothbrush.

In Denmark, 80% still use a manual toothbrush.

State of oral health in Denmark:

Two out of three have poor oral hygiene.

80% over 18 years old, have or have had cavities.

Over 60% have gingivitis.

Can you see the pattern?

Good oral health needs to be attainable for everyone.

Here is our approach.

1. Toothbrushes made effective and simple.

There are more than 100 different toothbrush models available and each one claims to be the best. That is confusing! Your toothbrush needs to do one thing, and one thing only; Clean your mouth. Good oral hygiene is not only an overall indicator of health, but can save you lots of money at the dentist!

2. Affordable to all.

Electric toothbrushes clean your teeth better, and you should start using one today. The problem is that if you want a good electric toothbrush from the big brands, it will cost you a fortune, and they are usually super complicated to use. That explains why only 20% of people own one.

We offer one model and one type of brush head. It cleans your mouth better than any toothbrush on the market, including most other electric toothbrushes.

We have developed a toothbrush that clean effectively, and is also affordable to most. Our focus is the product and not useless apps or TV-commercials.

Good oral health needs to be attainable for everyone.

Here is our approach.

1. Toothbrushes made effective and simple.

There are more than 100 different toothbrush models available and each one claims to be the best. That is confusing! Your toothbrush needs to do one thing, and one thing only; Clean your mouth. Good oral hygiene is not only an overall indicator of health, but can save you lots of money at the dentist!

We offer one model and one type of brush head. It cleans your mouth better than any toothbrush on the market, including most other electric toothbrushes.

2. Affordable to all.

Electric toothbrushes clean your teeth better, and you should start using one today. The problem is that if you want a good electric toothbrush from the big brands, it will cost you a fortune, and they are usually super complicated to use. That explains why only 20% of people own one.

We have developed a toothbrush that clean effectively, and is also affordable to most. Our focus is the product and not useless apps or TV-commercials.

Our technology. Let us break it down.

Clean like a dentist.

The technology featured in our toothbrush removes 95-100% of plaque during contact cleaning. Beyond contact cleaning, the brush does non-contact cleaning up to 4 millimetres, for reaching those extra difficult spots. This is possible due to the vibrations.

Vibration is king.

Full disclosure! It vibrates a lot more than what you’re used to. These vibrations results in more than 30,000 strokes per minute. That is 100x more than manual toothbrushes and 4x more than most other electric toothbrushes.

More than just a brush.

Our soft brush heads have a number of features. A tongue cleaner is built on the back of each brush, and the colors of the brush fade as a reminder to switch them out.

Meet One. Click here.